By Natasha Londono
ARTE CON ALMA
Est. 2022
Arte Con Alma Festival is a unique event in the history of the Dominican Republic. Executed in the Plaza España of the Colonial Zone, the mass public will be able to enjoy all the arts in a single festival. With local and international talents demonstrating plays, short films, painting, sculpture, live art, folk and classical dance, training activities, and raffles among many other surprises.
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SOCIAL IMPACT
Arte Con Alma eliminates classism in the Art world by creating a platform for Artists to showcase their work in the heart of the city to the mass public.
CREATIVE SOL IMPACT
Arte Con Alma Company is the parent company for Arte Con Alma Festival. It's founder Benjamin Cruz, an established Dominican visual artist approached me with this grand idea of launching the first arts festival in Dominican Republic of its kind and I couldn't say no. My first approach was understanding the long term goals and while analyzing the current state. This is where we kicked off the branding revamp before going into the event itself.
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MY ROLE:
Branding revamp with hierarchy definition
Visual communication strategy for social and web
Social media management
Event programming and development
Project plan and management
Art curation
On-site management
